JOE MULLICH

KNOWS HIS BUSINESS

(click on magazine or highlighted text to read the article)

Business Writing Bio

These articles have won awards, been repinted in textbooks, and wowed readers. Also see my business how-to articles.

 

Club Mania. Sol Price pioneered a new world of mass merchandizing with the Price Club. Learn how an industry was created -- and how a family was torn apart.

When WalMart Is Gone. You've heard about how Walmart coming into a town harms small businesses. But what happens to the small businesses when a Walmart leaves? The answer may surprise you. Read.

 

The Good-For-You Cookie. The founder of R.W. Frookies -- as in fruit cookies -- is definitely not cut from the same old mold. An in-depth profile of an unusual executive. (or text version)

 

The Artful Dealer. Former stockbroker Marty Blinger is using marketing and easy credit to reach a new breed of art buyer. Learn about the Leo Castelli of the Shopping Malls.

 

 

Office Christmas Parties Are No Holiday. This popular humor piece -- one of hundreds I've written -- has been syndicated to dozens of publications worldwide. It continues to be reprinted widely every year. That means office Christmas parties aren't improving -- thankfully, because I want to sell this article again.

 

Spilled Milk. The upstart brothers from tiny Winn Enterprises knew how to borrow money. But they couldn't run Knudsen, the West's biggest dairy. Read the investigative piece.