JOE MULLICH

WRITES LOTS OF MARKETING MATERIAL

... AND WRITES A LOT ABOUT MARKETING

 

 

Tween Beat. Reaching - and winning over - the lucrative 8-year to 12-year-old market. Read.

 

Don't Monkey Around. User-generated advertising is serious business. Read.

 

How to Speak Geek. How to build a bond with those who favor brains over brawn. Read.

 

Beat the Drum. How to turn vendors into business partners. Read.

 

Stick to Your Guns. How to prevent a marketing showdown with your CEO. Read.

 

Jingle All the Way. How to keep your little ditty from going down the drain. Read.

 

Opposites Attract. Creative sponsorships help you get closer to your customers. Read.

 

Be the Bear. Entice Your Customers to Snuggle Up to Your Brand. Read.

 

Throw 'Em a Bone. Incentive programs that really work. Read.

 

Reaching Johnny on the Spot. Winning over the mobile customer. Read.

 

Bust a Gut. How to inject humor into your messaging. Read.